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Review metrics
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Campaigns
Campaign Platform Goal Status Spend Leads CPL
Q2 Lead Gen — UK Meta Leads ● Active £4,820 306 £15.75
Brand Awareness — EU LinkedIn Awareness ● Active £2,104 94 £22.40
Retargeting — Warm Meta Conversions ○ Paused £820 41 £20.00
Google Search — Brand Google Traffic ◐ Draft — — —
Market Share
Market Share Analysis
Competitive positioning and share-of-voice data
Share of Voice
24%
+3pp this quarter
Organic Rank (avg)
#6.2
−0.8 vs last month
Paid Impression Share
38%
+5pp this month
Use the chat to run deep market share analysis. Drahtzie can scrape competitor pages, pull Reddit sentiment, and cross-reference ad library data.
Competitor Analysis
Competitor Analysis
Ad creative, messaging, and positioning intel
Tracked Competitors
Competitor A Competitor B + Add
🔍
No recent analysis
Run a competitor analysis to see ad creative, copy angles, and landing page breakdowns.
Voice of Customer
Voice of Customer
Reddit sentiment, reviews, and customer language
💬
No VOC data yet
Drahtzie can mine Reddit, reviews, and forums to surface the exact language your customers use.
Research
Research dashboards
Structured market, competitor and customer research — every data point sourced
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Meta Ads
LIVE
Spend (7d)
£1,988
Leads (7d)
126
Avg CPL
£15.78
CampaignStatusSpendLeadsCPLCTR
Q2 Lead Gen — UK● Active£4,820306£15.751.85%
Retargeting — Warm○ Paused£82041£20.001.42%
LinkedIn Ads
LIVE
Spend (7d)
£784
Leads (7d)
35
Avg CPL
£22.40
CampaignStatusSpendLeadsCPLCTR
Brand Awareness — EU● Active£2,10494£22.401.53%
Google Ads
PENDING ACCESS
⏳
Pending Basic Access
Code is complete. Google Ads will activate automatically once your Basic Access application is approved.
Meta Overview Dashboard
Total Spend
£12,840
Total Leads
814
Avg CPL
£15.77
ROAS
4.2x
Full chart view — connect live data in chat.js to populate
LinkedIn Overview Dashboard
Total Spend
£5,204
Total Leads
232
Avg CPL
£22.43
CTR
1.53%
Full chart view — connect live data in chat.js to populate
Tone of Voice
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Visual Identity
Daily update email
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Supplier prices
Profound
LIVE
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Marketing OS
Drahtzie — The Marketing OS

Do (almost) everything through the dashboard with prompts. Run, pause, and stop ad campaigns, set up automations in your CRM, get web and product analytics…and (almost) everything else.